Common features of a music video.

The Fleurbelles

This is a mind map discussing our band called The Fleurbelles, above we have analysed each point thoroughly and come up with different strategies on how we are going to promote and sell our band, in order to do this we have discovered the target age group, discus their likes and dislikes and tried to cater to their needs in our style and music. 

We have talked about what venues we are going to be gigging at how we can spread our name around by going to visiting local organisations. Moreover we have also talked about a fashion collaboration we are going to do which will help promote our name and the band itself. 

Similarly we have also started social networking sites and made music video accounts called Vevo which really show off our videos and keep fans up to date with the latest news and releases. 

The creation of a website will help to give the brand a known identity, the font and style will resemble the same as the one used on the CD cover of our first album. The website will sell merchandise which was from our collaboration earlier that year. It will also highlight any of the latest news about the band such as local gigs and where to purchase tickets from. Most importantly we will display our latest videos and songs on the home page and have a buttons to share this on Facebook, Twitter and Instagram, this helps to get out name out on to social networking sites and increase our popularity.

The mind-map was a very useful way of displaying our ideas and the keys points really allowing us to get a feel of what a real fan would be like so we can make sure our music is perfect for them.

Narrative storyboard - Little red riding hood

This storyboard above uses Goodwin's theory, we liked his theory and felt it would work best with our altered version of Little red riding hood as the original version follows Todorov's theory. Our storyboard disrupts narrative and fractures in order to create an interesting sequence of events that will keep the audience captivated. We have made sure that the video is not just a variety of random frames but an ongoing sequence of events that do add up and make sense. With creating a series of partials in a new order we have also changed the typical characters involved and the locations to make sure that the video is interesting in every aspect. 

Above we have adapted the narrative of the typical Red riding hood storyboard  which has the  features of a conventional story, using an Equilibrium, the Disruption, Recognition, Solution and finally the New Equilibrium. Here we have distorted the story line making to make it suitable for a music video, the narrative is unclear but the characters qualities are still present so that you can decipher between each one. The location used will be the same one used in the original story, the costumes for each character will be typical everyday wear combined with a stereotypical rock theme of ripped clothes and dark colors. All together the story board uses a range of shots and angles in the same location to create a sense of enigma, the characters are all placed in the same frame but at different times the narrative is completely different and far more interesting, these unique elements make a music video worth watching.

Discussion of target audience

After asking a group of people my questionnaire I was able to get a feel of our audience, what they are interested in and what styles they like. This information is very useful as it will allow us as a group to hopefully make a music video that meets their expectations.

The results showed me that the age range for the audience would be teenagers from 15-17 as the majority followed by 17-21 and 13-15. The range gap is not to bad and almost expected as the genre we are doing would usually cater for these age's. Out of males and females they both seem to be almost equal in interests for our target audience although females are a little more interested, their social class would mainly be middle class and a smaller amount from lower class as they can feel empathy from the lyrics.
The target audience told us that they mainly listen to mainstream music over indie although the artist they listen to may be well known they are not liked by the typical "mainstream" group, likewise the group said that they listened to and watched music videos from Hip hop, R&B and rap genres. A summary of a their personality would be individual, unique and have their own style as well as being reserved and chilled out. These qualities resemble a person who would typically be interested in our genre, whether they have their own style in fashion or design this is definitely a key quality.
Lastly the group made it very clear that they had a strong interest in watching music videos from their liked genres and tended to watch them either everyday, they enjoyed the themes of abstract, art related styles that spoke through the visuals and were cleverly displayed in creative mannerisms.

Visual moodboard

Mood Board by Kiah Spong

This is a visual mood board which represents our chosen genre, the colour tone present highlights the kinds of colours that we will be using in our video. Some of the images are in black and white which could be an effect we use for some of out shots. The locations in the mood board are simplistic and rich in colour which is something we are going to work with for our video, i have included some images of exterior locations which i really want to use for our video. The people shown on the mood board are attractive males and females who are style conscious, this is a common factor in a hip hop video and we will be reflecting that in ours. 

Questionnaire result

Questionnaire for target audience.

What age range are you?

13-15    15-17   17-21   21-25   25-30   30+    Elderly
               

What is your gender?

Female   Male


What social class would describe you best?

Working   Lower    Middle    Upper
                                 *


Do you prefer mainstream or indie music?

Mainstream    Indie
                       

What genre are you interested in/watch?

Pop     Rock     Hip Hop     Rap      R&B     Indie
                                                         

How would you describe your personality?

Loud, extravagant, different, wild           Reserved, chilled, quiet
                       
Mainstream, follows latest trends,likes whats popular        Individual, unique, own style
                                                                                                                 

How often do you listen to music?

Everyday         Few times a week         When you feel like it             Rarely          Never



How often do you watch music videos?

Everyday         Few times a week         When you feel like it             Rarely          Never

                                                                             

What do you enjoy seeing most in music videos?

Clear Story line        Abstract/modern themed        Simple Live performance      Serious and meaningful  

                                             

Comical and lighthearted         Structured dance routine

What style do you like best in music videos?

Creative, artistic and abstract            Simple,modern,and minimalistic      

                                                                                   

 Cutting edge,different and outlandish              Original,traditional and in keeping

Influential music video - LONG LIVE A$AP - A$AP ROCKY

Long live ASAP is a visually clever music video it uses a black and white filter throughout which gives a dark and obscure feel. The brightness is extreme on the color white making the clarity high and giving allowing the shadow to stand out well. The use of natural locations enhanced with special effects and filters are present throughout that match to the beat of the music. closeups and fades are used for transitions between locations and whats going on. The build up to the drop of the main beat is really captured by the slow inwards pan towards to castle and the start. After this the pace speeds up and this is shadowed by the fast paced visuals. The props used are random but abstract and link to the lyrics in unusual ways, moreover they are very symmetrical which creates and artistic theme to the video.
Further into the video other characters are introduced such as women who are very elegant, the filter and shadowing enhances their body which sells the video to the viewers. Asap is seen to be the superior character who sits on a throne while women guard him, the status reference makes the video a lot more meaningful and deep. His expressions are monotone and serious bringing suspense and thrill to the video this is also shadowed by his walking towards the camera and gestures. Likewise towards the end of the video we see him situated in front a black screen, the alternating camera shots of high, low, diagonal angles and blurry focusing creates the bizarre feel to the video.


The drop of the water matches the beat of the song.




Long shots capture the artist in a superior way in this frame, the miss
en scene helps to reflect his status.




You can clearly see the women's bodies and elegant figures which attracts a male audience.



The facial expression and close up of the artist who is looking straight ahead keeps the audience interested and allows them to feel a connection to the artist.

Influential music video: Lana Del Rey - Blue Jeans

Blue Jeans uses a black and white filter throughout the video, the chosen location is a summer scene in a wealthy home with a man and women who resemble a couple. The Pair are seen to be situated around the swimming pool, throughout the video there is a lot of reference to water in the way it is used, for example we see some above shots of the male diving into the water and the video opens with a blurred shot of Lana in front of a ripple of water. The water highlights the different use of light as the sun reflects off and we can see this through the black and white filter, also it gives the feeling of calming and relaxation.
As the video goes on we begin to see the use of special effects for example the male is seen to be blurry when he is undressing, Lana refers to him in the lyrics at this point, to heighten the passion. Moreover we see the couple floating around in the water together to show their deep emotion for each other, the use of the above shot here allows the audience to witness the beauty of their intimacy. The different paces in the beat make the couple either act soothing and loving or fast and rough, the male is seen to have pushed Lana underneath the water which occurs when the chorus kicks in, as this fades we see a corner shot from under the water of dancers who are very slow and therapeutic. This is made even more interesting by the inter cutting shots.

Influential music video - Born to die - Lana Del Rey

Born to die uses only 2 actors throughout the music video, the first one being the artist herself (Lana) and the second as her are lover. It begins with a gradual panning shot moving towards the artist herself who is seated on a luxurious high backed chair situated in a grand church interior. The pan allows us to take in the breath taking church interior full of patterns and exquisite beauty. Odd props such as lions are used in the video to help add to the quirky feel of a calming but dramatic atmosphere this can also be reflected from the narrative and her attitude.
The costumes used by the actors throughout are very elegant and graceful (such as long flowing white dress) for the Lana and masculine and rough for the male, this helps us to understand them and their mannerism. The music video is made up of 2 scenes, the first of her in the church alone and the seconds when she is outside in a field with her lover. The camera flashes off to this scene when she begins to get into the deeper part of her lyrics representing the "love" scenes. The play on light in theses scenes exemplifies their dark relationship which could be love or lust henceforth the intimacy between her and him really is shown through extreme close ups and close ups to really heighten the emotions and get a feel of their passions.
Nearing the end of the music video we are again shown another panning shot of the two in a car driving off into the night, again the play on the dark light and the flashing of brightness gives us a whole new feel to them. The video uses a mixture of Todorov's and Goodwin's theory as it has a small narrative but also includes random partials. The mixture of both theories helps the video as it is a slow song with a slow paced video. The variety of shots keep viewers hooked. The panning shot highlights the motion and speed and as we watch it from a distance. Finally to end the video shows her walking in a dim lit room which is where she originated in the grand church, this time her lover is their and she looks emotionless, it then goes on to show her ending the video draped in her lovers arms dead and covered in blood, we then hear here say "We were born to die". This end the video on a deep thought full of enigma and created mystery.

Goodwins theory- American boy-Estelle Ft. Kanye West

Goodwin's theory states that there are 8 key aspects to a music video, these are:
1.Links between lyrics and visuals
2.Links between music and visuals
3.Genre characteristics
4. Intertextual reference
5.Notion of looking
6.Voyeurism (direct gaze,others looking at the artist, insight into artists life, screens and mirrors)
7.Demands of the record label (representation of the artist)
8. Performance, narrative and concept based music video.

I believe Goodwin's theory is correct, from studying many music videos from a variety of genres all of these 8 points have been present. The reason for this is without these points a music video is not really enjoyable to watch, each point helps to keep the viewers satisfied. Some videos may present these features different but that does not mean they are not included. Furthermore without some of the points e.g.1,2 and 5 a music video would not really be easy to understand these features help for things such as brand identity and recognition of an artist. Without Goodwin's theory artists wouldn't be able to create visually pleasing and worth while watching videos.


Below I have applied Goodwin's theory to American boy by Estelle Ft. Kanye West.

Links between music and visuals-The theory suggests that the lyrics in a music video will refer to the visuals shown and reinforce to the audience what is going on, in American boy Estelle says " I really want to come kick it with you. You'll be my American boy" This refer to Estelle talking to Kanye West and the other men in the music video and her showing her feelings towards them about wanting to spend time with them.

Genre characteristics- American boy is a mixed genre of R&B and Rap as it is a collaboration between two artists, although there are two genres they can be put together well as they have similar traits. In the music video Estelle is seen to be wearing a figure hugging dress and looking glamorous which is a usual look for a women in these type of genre videos. Kanye West is dressed more casually in jeans a shirt although he has an over sized fur coat which is showing his wealth and a typical garment of a rapper.

Notion of looking- This can be exemplified in several ways, such as when Estelle is looking directly the camera giving an intimate feeling and allowing the audience to feel involved as we have her gaze. Likewise we see close ups of Kanye whispering in her ear where the camera fixes on this as it seems to be very romantic and sexual which catches the audiences attention.

Voyeurism (direct gaze,others looking at the artist, insight into artists life, screens and mirrors)-  As Estelle is the main singer in this song she is present through out, in addition she is the only female present as everyone is an attractive male- this can help entice female audiences. Estelle is shown to be wearing a short glamorous dress and at several points we see her dancing which shows of her body to the viewers, unlike the men shown in the video she is wearing the most revealing item of clothing compared to them who are covered up fully.

Performance, narrative and concept based music video- There is very little performance in the video as the lyrics are strong enough to amplify what is going on. There is no narrative throughout as the video is not following a story line it is solely the artist signing to the camera. Although Goodwin's theory suggests the need for a performance the video is very modern and uses a white background with only the artists shown in black in white which compliments in effectively and has a simplistic feel to it.

Genre research- Hip Hop

Our chosen genre for our music video is "Hip Hop". We have chosen this genre as we feel comfortable with the music and we can relate to the style which will help us to create a good music video.

Hip Hop is a genre of music which orientates back from the 70's in New York, it originates from a mixed African and Latino Community which we around in New York at the time. Hip Hop culture has 4 main elements, these are Rapping, DJing, Breaking and Graffiti. The reason Hip Hop began was due to DJ's isolating percussion break from funk or rock music so audiences could dance to it. Back when this first began MC's would speak before the beat of the music, telling jokes or phrases that rhymed this then became more stylized and was  known as rapping. In 1979 Hip Hop had become a popular genre that was widely recorded although the lyrics began to be an issue from their referencing to drugs, violence, sex and misogyny. Never the less the genre kept up its success and now is widely listened to as a mainstream genre. 

Here are some examples of Hip Hop artists and music videos:

Hip Hop is a huge industry with many artists competing against each other. There are stereotypical costumes and locutions used in this genre for their music videos, these are expensive designer outfits that are casual but involve jewellery or hats and locations either in wealthy homes, bedrooms containing sexy women who are usually in provocative clothing or graphically designed backgrounds.
Our music video will need to abide by this conventions of a typical hip hop music video, we need to chose an appropriate location which audiences will automatically guess the genre from watching, the cast will need to be dressed in casual clothes that are designer and have a casual look to them. Finally the editing can match the pace of the song and have a modern feel to it.

Star Image- Rihanna

Rihanna is a very popular artist her work can range from a variety of styles such as pop to R&B.
As Rihanna is well known she has the power to influence her fans by whats she says, wears and does. She is viewed as a provocative female who is confident to show her body in a sexual mannerism. Her style is very unique and outrageous this is portrayed by her clothes that she wears and designs for her  fashion label which is sold in the high street store River Island. The clothes are very bright and full of mismatching patterns and words which sum up her character such as "DIVA" . In addition the portrayal of her outlandish style is also shown through social media sites such as Instagram where she names her account "Badgalriri". This shows to her fans that she is a bad girl who loves to be wild and have fun, likewise her images also add to this showing her to be a a crazy party girl who knows how to have a good time.
In 2012 Rihanna was spotted arriving to her own concert on the tube, she wanted to be one of the first artists to do this as a way of being in contact with her fans and allowing them to feel on the same level as her, this was not really achieved as she was surrounded by body guards and security taking the idea of her being an ordinary person away as she was protected throughout her journey.

Party girl Rihanna.

Rihanna on the tube with security.

Provocative behavior shown as Rihanna
is posing covering her breasts.

Sexual poses giving of her wild style.

Rihanna's style is very outlandish and bold, a lot of other R&B artists do not portray themselves like this due to it not really matching the pace of their music. Moreover for our music video we won't be incorporating her mannerism too much  as it will not fit our chosen genre, we may take some factors such as her egotistic confidence and the positive portrail of women, although not to yr extent where it will come across as voyeurism.

This is sad video which shows her emotions and displays her body.

 One of Rihanna's most erotic videos because of the title.

In regards to our star image creation for our music video artist I have learnt a lot from the way she Rihanna has portrayed herself, her loud attitude and personality is recognisable not only by fans but by everyone which helps to amplify her name and increase her popularity, the attention she receives whether good or bad is still helping to publicise her. For our artist star image I want to create a person who is a little more low key but still recognised by everyone for his attitude and different way to approach music and music videos. His persona will be confident and shown in his unique style which will hopefully be seen as trend setting.

Requesting Permission To Use "So Many Details"

Here is an email Charlie sent to the management of Toro Y Moi to request permission to use their song for our music video.

Deconstruction of lyrics So many details - Toro Y moi

This ain't appropriate now
Push my hand off your side
There's no one else around
I just wanna tease your eyes
Maybe we can check these locks
I just wanna go inside
Why's it so dead on a Friday night
I guess the morning's here if you wake by five [?]

You send my life, into somewhere
I can't describe
So many details

What has happened to the time we had
I thought you said you won't ever (I know I promised to wait...but its been so much longer... I really did try)
Won't e-ever leave me
What happened to us?
(I never....)
(I...I really did try...)

Ok I'll take you back
Alright, let's pick up where we started
Don't think that's in my head

I'm not a bit coldhearted
Save yourself tonight, tomorrow I'll get you back
I don't think I have your problem (I don't think I have your problem)
I don't think I have a problem
I don't think I need to fuss
I don't wanna bother you
And there is no reason to rush

You sent my life
Into somewhere
I can't describe
So many details

What has happened to the time we had
I thought you said you wont ever,
Won't e-ever leave me
What happened to us
What happened to us
What happened to us

You sent my life
Into somewhere I can't describe
So many details

Chosen song - So many details - Toro Y Moi

Our chosen music song for out music video is So many details  by Toro y moi As a group we have chosen this song as we feel it is something we can easily work well with, our chosen genre is Hip, Hop and this song and artist fits into that. 

What is intertextuality?

The word "intertextuality" in the music industry means a way in which one media text is referenced to another likewise by using a known subject that is familiar to the audience watching so they can generate nostalgic feelings and new associations as it is referenced in the music video. The main three qualities of intertextuality in a music video are incorporating, raiding and reconstructing as this helps the audience to relate back to the known subject therefore enticing viewers. In music videos it can sometimes be used as a way of advertising.

An example of intertextuality in a music video is found in the song Paparazzi by Lady Gaga, the video features shots of newspaper headlines and narrative reference to fashion magazines by the artist herself. This referencing is understood by the groups of people who are interested in fashion, news, famous people and social topics. Moreover the video uses generic conventions of Hollywood films almost paying tribute to the iconic period of film making in the 60's, it is also portrayed in the use of classical titles.
Another one of Lady Gaga's music video's known as Telephone is said to be a continuation of Paparazzi, in this music video we see reference to Disney from the wearing of Mickey mouse glasses which are also worn in Paparazzi. Lady Gaga has purposely used intertextuality in her work to brand her self so that her creations can be seen within others work.

Intertextuality is used to help promote and popularize a product this is why it is mainly used in a well known artists video. In the video above Lady Gaga displays herself wearing the Mickey mouse ears, as she is very popular with a huge amount of fans this helps to promote Disney and get her fans interested in Disney products as she is wearing one of their items so her fans must too, helping to start a "trend".

Intertextuality can sometimes be used in the genre of Hip Hop although it may not be as noticeable as in other genres like Pop. For our music video we feel it is not necessary to use intertextuality in out video as we do not want it to draw attention away from what the fans are watching. Sometimes it can take over the video and intertextuality is the only thing remembered by fans, this is something we do not want. Although we may include it on our website, and idea would be to have a collaboration with e company that we can use for our merchandise, this will help to promote our name and brand. 

Here is an example of intertextuality be used in a Hip Hop album cover:

Graduation the third album from Kanye West uses intertextuality in its album artwork. The use of the unique graphics of the cartoon bear wearing glasses shown on the album cover are noticeably recognisable as Kanye is seen to be wearing them in some of his music videos, other CD covers and on tour. Likewise the audience begin to pick up on this noticeable factor distinguishing him as an artist and promoting him and his products.

Jonathan Glazer- Music video director

Jonathan Glazer is a English film maker, his work also includes feature films, music videos and commercials. After Jonathan's successful career in advertising he began in the music video direction industry.  A couple of his creations include "Radiohead", "Unkle" and "Massive attack". Jonathan's likes to stick to a similar style as  it can be easily recognized his work is very unique and stimulating, for example, his videos consist of a very few camera shots that are focused around one everyday location. 

The videos usually contain little editing or cutting as he feels this would be taking out the crucial parts. Narrative is present which is quiet rare in a music video, an example of this would be in the music video "Karma Police" by "Radiohead" where a car is seen driving down a dim light road in the background we hear narrative revealing what is happening. 

Jonathan uses these ideas to build suspense as in several of his other videos it shows people walking at a slow pace down a road, almost shadowing this build up to the beat. Over all his videos contain a lot of mystery and thrilling moments  in order to keep the enigma. Many of creations do not make perfect sense but this is his plan as he wants his work to come across as diverse without the use of special effects and too much editing. 

Karma Police - Radiohead

We watch the video as if we were driving the car from the mans point
of view.

The video carries on with the car driving down the road, the location
stays the same likewise with the shot and angle.The only change
is the man appearing ahead.

The frame switches to the artist sitting in the car, and he is singing.
This is the only cut away shot.

The continuity editing carries on and we go back to our
original view, the video draws to an end as we come closer
to the man.

Lip Syncing

Here we practised lip syncing to see how well it would work. We asked a friend to learn the lyrics to a song and then sing that part, which we filmed, we then edited the short clip and matched the actual song to the lip synced video which we muted. We made sure this was done carefully and precisely so the lips matched the words, over all this practise run helped us too see how simple it was for us to achieve. 

Voyeurism in music videos

The meaning of the word voyeurism is to watch a person preform sexual behaviors such as undressing, dancing provocatively or intercourse to gain pleasure. Usually the person preforming these behaviors is a women and she is unable to see the viewers watching her, usually males. Some music videos are good examples of sexually objectifying women through the camera angles, shots and editing. Voyeurism is used to help sell products as it creates an interest for the audience, male viewers are amazed by the women shown keeping them hooked and female viewers look up to the women shown, almost aspiring to be like them.

Examples of voyeurism, the music video by Eric Prydz - Call on me, uses a significant number close up shots on the women who are wearing very revealing latex body suits to enhance their bodies. The whole music video is of a group of women dancing to the song in an aerobics lesson, we see a lot of low angle shots looking up at the women in very provocative mannerisms. Sexual objectification is present as there is only one male shown through out the video and he is shown to be dancing with the women who have positioned themselves around him as he is the dominant character even if there is only one of him. This music video will have created a lot of satisfaction for the male viewers watching.

Voyeurism is used a predominately in genres like Hip Hop, R and B and Rap that it has become a typical feature of the video.  Voyeurism is mainly used in theses genres when the artist is male and he is referring to the women in his video, they can be shown in explicit mannerisms and have little clothing to reveal their bodies.
We are thinking to work with the genre of Hip Hop for our music video, for this genre we will need to consider the fact that it is stereotypical to involve voyeurism and without it in the video it will not be a recognisable Hip Hop video. We will look to involve a number of females in our video that are attractive and can show off their bodies in tight or revealing clothing.

Here are some examples of voyeurism in Hip Hop music videos:

The silhouette is seen as a sexy outline of the womans curvy body.

The positing and dancing of the women is erotic but helps to attract a male audience

Conclusion of music video analysis

What are the key ingredients for a successful music video?

-Good location

A good location will compliment the video making it look interesting this will help to keep the audience hooked as they are watching the singer and the location the whole time.

The bright colours in this location can make fans excited to
watch as the location is surreal and new to them. It also helps
to compliment the artist herself.

-Strong performance 

For any successful video to succeed it will need to have performers who look the part, they must be in time, sharp and powerful so that it looks professional. 

A well choreographed dance makes a video look professional
and is something audiences love to watch as there is
something always going on.

-Range of shots

Different shots such as close up, extreme close up, medium and long shots will help to make the video seem worth watching, it will allow the audience to feel involved and keep them hooked. Likewise it will give us a the ability to view the location from a variety of ways.

These shots gives the viewers the chance to see the artist in
several angles but from the same frame. It helps to excite
what is going on in the clip.

Kendrick Lamar - Swimming Pools

The opening of the video begins with a panning down of Kendrick it is then followed by a him falling back into darkness this works well as the background is one color really highlighting him. The quick changing between the shots of the women and the bottle look interesting and have a good effect on the video as the props match the lyrics. Another good feature is the reverse playback of the bottle smashing upside down, this creates a trippy effect for the audience keeping them mesmerized. As the visuals match the lyrics such as when the bottle drops on the word "drank" it follows Goodwins theory.

Displaying the artists name at the start of the video against a black background gives and effective look.

The beat changes from the female to the smashed bottle shown below to match the lyrics of the song.

This smashes as soon as the lyrics say "drank".

The same black background is used again later in the video which looks appealing.

Pusha T - Numbers on the boards

The key successful element to this video is the constant eye contact and looking at the camera from the singer, this keeps the audience interested and creates a bond between him and us, like he is singing personally to us. The jump cuts from the artist to the outside location and the movement of the feet follows the rules of Vernali's theory, likewise with the use of the slow motion effect.The use of the grey, vast landscapes creates a sense of space behind him and this is made to look interesting with the contrasting extreme close up of Pusha T. 

Lana Del Rey - Summertime sadness

The use of the old style effect put over the film making it look grainy and shaky matches the props and location really well giving it a olden days feel. The unusual moving backgrounds shown behind Lana complement the weirdness of the video keeping the audience hooked to the end, likewise the emotions shown on the actors faces are very bleak and sad this creates feelings and emotional attachments towards the song from the viewers.

The grainy effect used in the video makes in seem like it is aged.

This shot only reveals the silhouette of the artist herself, the contrast of the light background and yellow glow around the face works well to make it stand out.

This shot is 80% the sky and 20% the artist the unusual shots works well in this video as the colour is in keeping with the rest of the video and creates a sense of space.