Genre research- Hip Hop

Our chosen genre for our music video is "Hip Hop". We have chosen this genre as we feel comfortable with the music and we can relate to the style which will help us to create a good music video.

Hip Hop is a genre of music which orientates back from the 70's in New York, it originates from a mixed African and Latino Community which we around in New York at the time. Hip Hop culture has 4 main elements, these are Rapping, DJing, Breaking and Graffiti. The reason Hip Hop began was due to DJ's isolating percussion break from funk or rock music so audiences could dance to it. Back when this first began MC's would speak before the beat of the music, telling jokes or phrases that rhymed this then became more stylized and was  known as rapping. In 1979 Hip Hop had become a popular genre that was widely recorded although the lyrics began to be an issue from their referencing to drugs, violence, sex and misogyny. Never the less the genre kept up its success and now is widely listened to as a mainstream genre. 

Here are some examples of Hip Hop artists and music videos:

Hip Hop is a huge industry with many artists competing against each other. There are stereotypical costumes and locutions used in this genre for their music videos, these are expensive designer outfits that are casual but involve jewellery or hats and locations either in wealthy homes, bedrooms containing sexy women who are usually in provocative clothing or graphically designed backgrounds.
Our music video will need to abide by this conventions of a typical hip hop music video, we need to chose an appropriate location which audiences will automatically guess the genre from watching, the cast will need to be dressed in casual clothes that are designer and have a casual look to them. Finally the editing can match the pace of the song and have a modern feel to it.