Influential music video - LONG LIVE A$AP - A$AP ROCKY

Long live ASAP is a visually clever music video it uses a black and white filter throughout which gives a dark and obscure feel. The brightness is extreme on the color white making the clarity high and giving allowing the shadow to stand out well. The use of natural locations enhanced with special effects and filters are present throughout that match to the beat of the music. closeups and fades are used for transitions between locations and whats going on. The build up to the drop of the main beat is really captured by the slow inwards pan towards to castle and the start. After this the pace speeds up and this is shadowed by the fast paced visuals. The props used are random but abstract and link to the lyrics in unusual ways, moreover they are very symmetrical which creates and artistic theme to the video.
Further into the video other characters are introduced such as women who are very elegant, the filter and shadowing enhances their body which sells the video to the viewers. Asap is seen to be the superior character who sits on a throne while women guard him, the status reference makes the video a lot more meaningful and deep. His expressions are monotone and serious bringing suspense and thrill to the video this is also shadowed by his walking towards the camera and gestures. Likewise towards the end of the video we see him situated in front a black screen, the alternating camera shots of high, low, diagonal angles and blurry focusing creates the bizarre feel to the video.


The drop of the water matches the beat of the song.




Long shots capture the artist in a superior way in this frame, the miss
en scene helps to reflect his status.




You can clearly see the women's bodies and elegant figures which attracts a male audience.



The facial expression and close up of the artist who is looking straight ahead keeps the audience interested and allows them to feel a connection to the artist.