The Fleurbelles

This is a mind map discussing our band called The Fleurbelles, above we have analysed each point thoroughly and come up with different strategies on how we are going to promote and sell our band, in order to do this we have discovered the target age group, discus their likes and dislikes and tried to cater to their needs in our style and music. 

We have talked about what venues we are going to be gigging at how we can spread our name around by going to visiting local organisations. Moreover we have also talked about a fashion collaboration we are going to do which will help promote our name and the band itself. 

Similarly we have also started social networking sites and made music video accounts called Vevo which really show off our videos and keep fans up to date with the latest news and releases. 

The creation of a website will help to give the brand a known identity, the font and style will resemble the same as the one used on the CD cover of our first album. The website will sell merchandise which was from our collaboration earlier that year. It will also highlight any of the latest news about the band such as local gigs and where to purchase tickets from. Most importantly we will display our latest videos and songs on the home page and have a buttons to share this on Facebook, Twitter and Instagram, this helps to get out name out on to social networking sites and increase our popularity.

The mind-map was a very useful way of displaying our ideas and the keys points really allowing us to get a feel of what a real fan would be like so we can make sure our music is perfect for them.