Wednesday, 6 November 2013

Influential music video - Born to die - Lana Del Rey

Born to die uses only 2 actors throughout the music video, the first one being the artist herself (Lana) and the second as her are lover. It begins with a gradual panning shot moving towards the artist herself who is seated on a luxurious high backed chair situated in a grand church interior. The pan allows us to take in the breath taking church interior full of patterns and exquisite beauty. Odd props such as lions are used in the video to help add to the quirky feel of a calming but dramatic atmosphere this can also be reflected from the narrative and her attitude.
The costumes used by the actors throughout are very elegant and graceful (such as long flowing white dress) for the Lana and masculine and rough for the male, this helps us to understand them and their mannerism. The music video is made up of 2 scenes, the first of her in the church alone and the seconds when she is outside in a field with her lover. The camera flashes off to this scene when she begins to get into the deeper part of her lyrics representing the "love" scenes. The play on light in theses scenes exemplifies their dark relationship which could be love or lust henceforth the intimacy between her and him really is shown through extreme close ups and close ups to really heighten the emotions and get a feel of their passions.
Nearing the end of the music video we are again shown another panning shot of the two in a car driving off into the night, again the play on the dark light and the flashing of brightness gives us a whole new feel to them. The video uses a mixture of Todorov's and Goodwin's theory as it has a small narrative but also includes random partials. The mixture of both theories helps the video as it is a slow song with a slow paced video. The variety of shots keep viewers hooked. The panning shot highlights the motion and speed and as we watch it from a distance. Finally to end the video shows her walking in a dim lit room which is where she originated in the grand church, this time her lover is their and she looks emotionless, it then goes on to show her ending the video draped in her lovers arms dead and covered in blood, we then hear here say "We were born to die". This end the video on a deep thought full of enigma and created mystery.


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