Showing posts with label Planning. Show all posts
Showing posts with label Planning. Show all posts

Thursday, 21 November 2013

Discussion of target audience

After asking a group of people my questionnaire I was able to get a feel of our audience, what they are interested in and what styles they like. This information is very useful as it will allow us as a group to hopefully make a music video that meets their expectations.

The results showed me that the age range for the audience would be teenagers from 15-17 as the majority followed by 17-21 and 13-15. The range gap is not to bad and almost expected as the genre we are doing would usually cater for these age's. Out of males and females they both seem to be almost equal in interests for our target audience although females are a little more interested, their social class would mainly be middle class and a smaller amount from lower class as they can feel empathy from the lyrics.
The target audience told us that they mainly listen to mainstream music over indie although the artist they listen to may be well known they are not liked by the typical "mainstream" group, likewise the group said that they listened to and watched music videos from Hip hop, R&B and rap genres. A summary of a their personality would be individual, unique and have their own style as well as being reserved and chilled out. These qualities resemble a person who would typically be interested in our genre, whether they have their own style in fashion or design this is definitely a key quality.
Lastly the group made it very clear that they had a strong interest in watching music videos from their liked genres and tended to watch them either everyday, they enjoyed the themes of abstract, art related styles that spoke through the visuals and were cleverly displayed in creative mannerisms.

Tuesday, 19 November 2013

Visual moodboard

Mood Board by Kiah Spong

This is a visual mood board which represents our chosen genre, the colour tone present highlights the kinds of colours that we will be using in our video. Some of the images are in black and white which could be an effect we use for some of out shots. The locations in the mood board are simplistic and rich in colour which is something we are going to work with for our video, i have included some images of exterior locations which i really want to use for our video. The people shown on the mood board are attractive males and females who are style conscious, this is a common factor in a hip hop video and we will be reflecting that in ours. 

Tuesday, 12 November 2013

Questionnaire for target audience.

What age range are you?

13-15    15-17   17-21   21-25   25-30   30+    Elderly
               

What is your gender?

Female   Male


What social class would describe you best?

Working   Lower    Middle    Upper
                                 *


Do you prefer mainstream or indie music?

Mainstream    Indie
                       

What genre are you interested in/watch?

Pop     Rock     Hip Hop     Rap      R&B     Indie
                                                         

How would you describe your personality?

Loud, extravagant, different, wild           Reserved, chilled, quiet
                       
Mainstream, follows latest trends,likes whats popular        Individual, unique, own style
                                                                                                                 

How often do you listen to music?

Everyday         Few times a week         When you feel like it             Rarely          Never



How often do you watch music videos?

Everyday         Few times a week         When you feel like it             Rarely          Never
                                                                             

What do you enjoy seeing most in music videos?


Clear Story line        Abstract/modern themed        Simple Live performance      Serious and meaningful  
                                             

Comical and lighthearted         Structured dance routine



What style do you like best in music videos?


Creative, artistic and abstract            Simple,modern,and minimalistic      
                                                                                   
 Cutting edge,different and outlandish              Original,traditional and in keeping








Saturday, 12 October 2013

Requesting Permission To Use "So Many Details"

Here is an email Charlie sent to the management of Toro Y Moi to request permission to use their song for our music video.

Friday, 11 October 2013

Deconstruction of lyrics So many details - Toro Y moi


This ain't appropriate now
Push my hand off your side
There's no one else around
I just wanna tease your eyes
Maybe we can check these locks
I just wanna go inside
Why's it so dead on a Friday night
I guess the morning's here if you wake by five [?]

You send my life, into somewhere
I can't describe
So many details

What has happened to the time we had
I thought you said you won't ever (I know I promised to wait...but its been so much longer... I really did try)
Won't e-ever leave me
What happened to us?
(I never....)
(I...I really did try...)

Ok I'll take you back
Alright, let's pick up where we started
Don't think that's in my head

I'm not a bit coldhearted
Save yourself tonight, tomorrow I'll get you back
I don't think I have your problem (I don't think I have your problem)
I don't think I have a problem
I don't think I need to fuss
I don't wanna bother you
And there is no reason to rush

You sent my life
Into somewhere
I can't describe
So many details

What has happened to the time we had
I thought you said you wont ever,
Won't e-ever leave me
What happened to us
What happened to us
What happened to us

You sent my life
Into somewhere I can't describe
So many details

Thursday, 10 October 2013

Chosen song - So many details - Toro Y Moi



Our chosen music song for out music video is So many details  by Toro y moi As a group we have chosen this song as we feel it is something we can easily work well with, our chosen genre is Hip, Hop and this song and artist fits into that.