The Fleurbelles

This is a mind map discussing our band called The Fleurbelles, above we have analysed each point thoroughly and come up with different strategies on how we are going to promote and sell our band, in order to do this we have discovered the target age group, discus their likes and dislikes and tried to cater to their needs in our style and music. 

We have talked about what venues we are going to be gigging at how we can spread our name around by going to visiting local organisations. Moreover we have also talked about a fashion collaboration we are going to do which will help promote our name and the band itself. 

Similarly we have also started social networking sites and made music video accounts called Vevo which really show off our videos and keep fans up to date with the latest news and releases. 

The creation of a website will help to give the brand a known identity, the font and style will resemble the same as the one used on the CD cover of our first album. The website will sell merchandise which was from our collaboration earlier that year. It will also highlight any of the latest news about the band such as local gigs and where to purchase tickets from. Most importantly we will display our latest videos and songs on the home page and have a buttons to share this on Facebook, Twitter and Instagram, this helps to get out name out on to social networking sites and increase our popularity.

The mind-map was a very useful way of displaying our ideas and the keys points really allowing us to get a feel of what a real fan would be like so we can make sure our music is perfect for them.

Narrative storyboard - Little red riding hood

This storyboard above uses Goodwin's theory, we liked his theory and felt it would work best with our altered version of Little red riding hood as the original version follows Todorov's theory. Our storyboard disrupts narrative and fractures in order to create an interesting sequence of events that will keep the audience captivated. We have made sure that the video is not just a variety of random frames but an ongoing sequence of events that do add up and make sense. With creating a series of partials in a new order we have also changed the typical characters involved and the locations to make sure that the video is interesting in every aspect. 

Above we have adapted the narrative of the typical Red riding hood storyboard  which has the  features of a conventional story, using an Equilibrium, the Disruption, Recognition, Solution and finally the New Equilibrium. Here we have distorted the story line making to make it suitable for a music video, the narrative is unclear but the characters qualities are still present so that you can decipher between each one. The location used will be the same one used in the original story, the costumes for each character will be typical everyday wear combined with a stereotypical rock theme of ripped clothes and dark colors. All together the story board uses a range of shots and angles in the same location to create a sense of enigma, the characters are all placed in the same frame but at different times the narrative is completely different and far more interesting, these unique elements make a music video worth watching.

Discussion of target audience

After asking a group of people my questionnaire I was able to get a feel of our audience, what they are interested in and what styles they like. This information is very useful as it will allow us as a group to hopefully make a music video that meets their expectations.

The results showed me that the age range for the audience would be teenagers from 15-17 as the majority followed by 17-21 and 13-15. The range gap is not to bad and almost expected as the genre we are doing would usually cater for these age's. Out of males and females they both seem to be almost equal in interests for our target audience although females are a little more interested, their social class would mainly be middle class and a smaller amount from lower class as they can feel empathy from the lyrics.
The target audience told us that they mainly listen to mainstream music over indie although the artist they listen to may be well known they are not liked by the typical "mainstream" group, likewise the group said that they listened to and watched music videos from Hip hop, R&B and rap genres. A summary of a their personality would be individual, unique and have their own style as well as being reserved and chilled out. These qualities resemble a person who would typically be interested in our genre, whether they have their own style in fashion or design this is definitely a key quality.
Lastly the group made it very clear that they had a strong interest in watching music videos from their liked genres and tended to watch them either everyday, they enjoyed the themes of abstract, art related styles that spoke through the visuals and were cleverly displayed in creative mannerisms.

Visual moodboard

Mood Board by Kiah Spong

This is a visual mood board which represents our chosen genre, the colour tone present highlights the kinds of colours that we will be using in our video. Some of the images are in black and white which could be an effect we use for some of out shots. The locations in the mood board are simplistic and rich in colour which is something we are going to work with for our video, i have included some images of exterior locations which i really want to use for our video. The people shown on the mood board are attractive males and females who are style conscious, this is a common factor in a hip hop video and we will be reflecting that in ours. 

Questionnaire result

Questionnaire for target audience.

What age range are you?

13-15    15-17   17-21   21-25   25-30   30+    Elderly
               

What is your gender?

Female   Male


What social class would describe you best?

Working   Lower    Middle    Upper
                                 *


Do you prefer mainstream or indie music?

Mainstream    Indie
                       

What genre are you interested in/watch?

Pop     Rock     Hip Hop     Rap      R&B     Indie
                                                         

How would you describe your personality?

Loud, extravagant, different, wild           Reserved, chilled, quiet
                       
Mainstream, follows latest trends,likes whats popular        Individual, unique, own style
                                                                                                                 

How often do you listen to music?

Everyday         Few times a week         When you feel like it             Rarely          Never



How often do you watch music videos?

Everyday         Few times a week         When you feel like it             Rarely          Never

                                                                             

What do you enjoy seeing most in music videos?

Clear Story line        Abstract/modern themed        Simple Live performance      Serious and meaningful  

                                             

Comical and lighthearted         Structured dance routine

What style do you like best in music videos?

Creative, artistic and abstract            Simple,modern,and minimalistic      

                                                                                   

 Cutting edge,different and outlandish              Original,traditional and in keeping

Influential music video - LONG LIVE A$AP - A$AP ROCKY

Long live ASAP is a visually clever music video it uses a black and white filter throughout which gives a dark and obscure feel. The brightness is extreme on the color white making the clarity high and giving allowing the shadow to stand out well. The use of natural locations enhanced with special effects and filters are present throughout that match to the beat of the music. closeups and fades are used for transitions between locations and whats going on. The build up to the drop of the main beat is really captured by the slow inwards pan towards to castle and the start. After this the pace speeds up and this is shadowed by the fast paced visuals. The props used are random but abstract and link to the lyrics in unusual ways, moreover they are very symmetrical which creates and artistic theme to the video.
Further into the video other characters are introduced such as women who are very elegant, the filter and shadowing enhances their body which sells the video to the viewers. Asap is seen to be the superior character who sits on a throne while women guard him, the status reference makes the video a lot more meaningful and deep. His expressions are monotone and serious bringing suspense and thrill to the video this is also shadowed by his walking towards the camera and gestures. Likewise towards the end of the video we see him situated in front a black screen, the alternating camera shots of high, low, diagonal angles and blurry focusing creates the bizarre feel to the video.


The drop of the water matches the beat of the song.




Long shots capture the artist in a superior way in this frame, the miss
en scene helps to reflect his status.




You can clearly see the women's bodies and elegant figures which attracts a male audience.



The facial expression and close up of the artist who is looking straight ahead keeps the audience interested and allows them to feel a connection to the artist.

Influential music video: Lana Del Rey - Blue Jeans

Blue Jeans uses a black and white filter throughout the video, the chosen location is a summer scene in a wealthy home with a man and women who resemble a couple. The Pair are seen to be situated around the swimming pool, throughout the video there is a lot of reference to water in the way it is used, for example we see some above shots of the male diving into the water and the video opens with a blurred shot of Lana in front of a ripple of water. The water highlights the different use of light as the sun reflects off and we can see this through the black and white filter, also it gives the feeling of calming and relaxation.
As the video goes on we begin to see the use of special effects for example the male is seen to be blurry when he is undressing, Lana refers to him in the lyrics at this point, to heighten the passion. Moreover we see the couple floating around in the water together to show their deep emotion for each other, the use of the above shot here allows the audience to witness the beauty of their intimacy. The different paces in the beat make the couple either act soothing and loving or fast and rough, the male is seen to have pushed Lana underneath the water which occurs when the chorus kicks in, as this fades we see a corner shot from under the water of dancers who are very slow and therapeutic. This is made even more interesting by the inter cutting shots.

Influential music video - Born to die - Lana Del Rey

Born to die uses only 2 actors throughout the music video, the first one being the artist herself (Lana) and the second as her are lover. It begins with a gradual panning shot moving towards the artist herself who is seated on a luxurious high backed chair situated in a grand church interior. The pan allows us to take in the breath taking church interior full of patterns and exquisite beauty. Odd props such as lions are used in the video to help add to the quirky feel of a calming but dramatic atmosphere this can also be reflected from the narrative and her attitude.
The costumes used by the actors throughout are very elegant and graceful (such as long flowing white dress) for the Lana and masculine and rough for the male, this helps us to understand them and their mannerism. The music video is made up of 2 scenes, the first of her in the church alone and the seconds when she is outside in a field with her lover. The camera flashes off to this scene when she begins to get into the deeper part of her lyrics representing the "love" scenes. The play on light in theses scenes exemplifies their dark relationship which could be love or lust henceforth the intimacy between her and him really is shown through extreme close ups and close ups to really heighten the emotions and get a feel of their passions.
Nearing the end of the music video we are again shown another panning shot of the two in a car driving off into the night, again the play on the dark light and the flashing of brightness gives us a whole new feel to them. The video uses a mixture of Todorov's and Goodwin's theory as it has a small narrative but also includes random partials. The mixture of both theories helps the video as it is a slow song with a slow paced video. The variety of shots keep viewers hooked. The panning shot highlights the motion and speed and as we watch it from a distance. Finally to end the video shows her walking in a dim lit room which is where she originated in the grand church, this time her lover is their and she looks emotionless, it then goes on to show her ending the video draped in her lovers arms dead and covered in blood, we then hear here say "We were born to die". This end the video on a deep thought full of enigma and created mystery.