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| The colour theme of the website is reflective of the artists work, this helps to create a huge brand identity for fans to be able to recognise and follow. All the items such as merchandise use the same font, style and layout creates ease for navigating around the website and adding to brand identity. The use of the Facebook like buttons and Tweeting buttons helps to spread the name of the artist as fans can display if they have just bought a ticket to her concert. |
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