The Fleurbelles

This is a mind map discussing our band called The Fleurbelles, above we have analysed each point thoroughly and come up with different strategies on how we are going to promote and sell our band, in order to do this we have discovered the target age group, discus their likes and dislikes and tried to cater to their needs in our style and music. 

We have talked about what venues we are going to be gigging at how we can spread our name around by going to visiting local organisations. Moreover we have also talked about a fashion collaboration we are going to do which will help promote our name and the band itself. 

Similarly we have also started social networking sites and made music video accounts called Vevo which really show off our videos and keep fans up to date with the latest news and releases. 

The creation of a website will help to give the brand a known identity, the font and style will resemble the same as the one used on the CD cover of our first album. The website will sell merchandise which was from our collaboration earlier that year. It will also highlight any of the latest news about the band such as local gigs and where to purchase tickets from. Most importantly we will display our latest videos and songs on the home page and have a buttons to share this on Facebook, Twitter and Instagram, this helps to get out name out on to social networking sites and increase our popularity.

The mind-map was a very useful way of displaying our ideas and the keys points really allowing us to get a feel of what a real fan would be like so we can make sure our music is perfect for them.

Narrative storyboard - Little red riding hood

This storyboard above uses Goodwin's theory, we liked his theory and felt it would work best with our altered version of Little red riding hood as the original version follows Todorov's theory. Our storyboard disrupts narrative and fractures in order to create an interesting sequence of events that will keep the audience captivated. We have made sure that the video is not just a variety of random frames but an ongoing sequence of events that do add up and make sense. With creating a series of partials in a new order we have also changed the typical characters involved and the locations to make sure that the video is interesting in every aspect. 

Above we have adapted the narrative of the typical Red riding hood storyboard  which has the  features of a conventional story, using an Equilibrium, the Disruption, Recognition, Solution and finally the New Equilibrium. Here we have distorted the story line making to make it suitable for a music video, the narrative is unclear but the characters qualities are still present so that you can decipher between each one. The location used will be the same one used in the original story, the costumes for each character will be typical everyday wear combined with a stereotypical rock theme of ripped clothes and dark colors. All together the story board uses a range of shots and angles in the same location to create a sense of enigma, the characters are all placed in the same frame but at different times the narrative is completely different and far more interesting, these unique elements make a music video worth watching.